Underbook · updated November 6, 2026
Is a Black Friday or Cyber Monday hotel sale price lower than other sites?
Updated November 6, 2026: Underbook has not priced Black Friday or Cyber Monday sales, so check the sale hotel for its dates on every site; a sale price is lower only if no other site lists the same stay for less. In Underbook's holiday study, for Thanksgiving week stays priced November 3, 2026, “another site listed the same hotel and dates 5% or more below Booking.com at 74 of 76 hotels (97%)”.
Black Friday is Friday, November 27, 2026, and Cyber Monday is Monday, November 30. Booking sites and hotel chains advertise sales around those days. A sale price can be real and still not be the lower price for your stay, and a lower price on another site can be for a different room or come with stricter cancellation terms. The check above lists the price each booking site shows on Google Hotels for the hotel and dates you enter, with taxes and fees as each site reports them; a resort or destination fee may be extra.
On a computer, the free browser extension runs this check by itself: open the hotel's page on Booking.com, Expedia, Hotels.com, Agoda or the hotel's own site with your dates, and it checks the other booking sites for that stay, on that page.
What Underbook's holiday prices show, and what they do not
These are the figures our holiday pages publish, quoted word for word with each page's date and count of hotels. They measured holiday stay dates, priced weeks before the holidays, not Black Friday or Cyber Monday sale prices: they say how often one big site was not the lowest for the same stay, not whether a given sale is lower. That is checked hotel by hotel.
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Booking.com against every other site, Thanksgiving and Christmas weeks
From Holiday hotel prices 2026: other sites against Booking.com (100 hotels in 25 large US travel markets, priced November 3 and 4, 2026):
“For Thanksgiving week, another site listed the same hotel and dates 5% or more below Booking.com at 74 of 76 hotels (97%); where one did, the median gap was 22%, about $40 a night. For Christmas week: 74 of 79 (94%), a median 20%, about $32 a night.”
So a sale price on one site does not show that no other site is lower: check the same stay on the others.
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The hotel's own website
From Holiday hotel prices 2026: other sites against Booking.com (100 hotels in 25 large US travel markets, priced November 3 and 4, 2026):
“For Thanksgiving week, the lowest of the lower listings was most often on Traveluro (18), then Super.com (17), then Hotelscombined.com and KAYAK.com (15 each); the hotel's own website was the lowest at 4 of the 74.”
A hotel chain's own sale can be below its usual price and still not be the lowest listed: check it against the booking sites for the same room and dates. A members-only price you see only after signing in is not among the prices the check lists; compare it with them yourself.
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Thanksgiving week, priced twice
From Thanksgiving week hotel prices, 2026 (priced October 12 and October 27, 2026):
“Updated October 27, 2026: at 99 of the same hotels, priced again for the same stay, the Thanksgiving going rate was, at the median hotel, the same as on October 12, and a booking site listed the stay 5% or more below the going rate at 93 of 99.”
The going rate is the rate most booking sites agreed on.
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Christmas and New Year's Eve
From Christmas and New Year's Eve hotel prices, 2026 (priced October 13, 2026):
“A booking site listed the stay 5% or more below the going rate at 192 of 223 hotels for Christmas and 181 of 217 for New Year's Eve.”
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Rooms and cancellation terms
From Holiday hotel prices 2026: other sites against Booking.com (100 hotels in 25 large US travel markets, priced November 3 and 4, 2026):
“For Thanksgiving week, the lowest-priced other listing named a room at 3 of the 74 hotels and showed free cancellation at 6; Booking.com's listing at those hotels named a room at 59 and showed free cancellation at 38.”
A sale price and a lower price elsewhere can each be for a different room or come with stricter terms, so read the room and the cancellation terms on the booking page before you book.
How to check a Black Friday or Cyber Monday sale price
- Note what the sale is for: the hotel, the dates, the number of guests, the room, and whether it can be cancelled for free.
- Check the same hotel and dates on every site, with the form above or, on a computer, the free extension on the sale's hotel page.
- Compare like with like: the same room and the same cancellation terms. Prices are all in, with taxes and fees as each site reports them; a resort or destination fee may be extra, so read the total on the booking page.
- A members-only price you see only after signing in (such as Booking.com's Genius price) is not among the prices the check lists; compare it with them yourself.
- If you book a rate you can cancel for free, Watch my booking checks the price once a day until your free cancellation ends and emails you once if a listed rate is at least 5% lower than what you paid (and at least $5 a night lower) on two daily checks in a row; you rebook yourself.
Black Friday and Cyber Monday hotel sales: common questions
Is a Black Friday hotel sale price lower than other sites?
Underbook has not priced Black Friday or Cyber Monday sales, so it cannot say how often a sale price is the lower one. A sale price is lower only if no other site lists the same hotel, room and dates for less, so check the sale hotel for its dates on every site. For holiday stays, priced November 3, 2026: for Thanksgiving week, “another site listed the same hotel and dates 5% or more below Booking.com at 74 of 76 hotels (97%)”.
Are hotel prices lower on Cyber Monday than on Black Friday?
Underbook has no figures for either day: its holiday pages priced stay dates (Thanksgiving week, Christmas and New Year's Eve) in October and November 2026, not prices on sale days. Prices change daily, so check your hotel and dates on the day you book.
Is a hotel chain's own Black Friday sale lower than the booking sites?
Underbook has not priced hotel chains' sales. In its holiday study (100 hotels in 25 large US travel markets, priced November 3 and 4, 2026), for Thanksgiving week “the hotel's own website was the lowest at 4 of the 74” hotels where another site was 5% or more below Booking.com. So check a chain's sale price against the booking sites for the same room and dates; a members-only price you see only after signing in is not among the prices the check lists.
Do the prices in the check include taxes and fees?
Where the sites report them, yes: the check shows prices with taxes and fees as each site reports them; a resort or destination fee may be extra. Where a site reports no taxes, its price is labeled a listed rate, because fees may be missing. Read the total on the booking page before you book.
Where these figures come from
Every figure on this page is quoted from these Underbook pages, which give the method and the per-hotel data: Holiday hotel prices 2026: other sites against Booking.com (priced November 3 and 4, 2026), Thanksgiving week hotel prices, 2026 (priced October 12 and October 27, 2026) and Christmas and New Year's Eve hotel prices, 2026 (priced October 13, 2026). This page ran no new price search.
Citing this page
Underbook, "Is a Black Friday or Cyber Monday hotel sale price lower than other sites?" (updated November 6, 2026), https://underbook.co/black-friday-hotel-prices-2026
Questions or corrections: hi@underbook.co.
Check a sale hotel before you book
The free checker lists every site Google Hotels shows for your hotel and dates, the going rate, and whether the lower listing names a room.